Do It For Dave



“Life is not measured by the number of breaths we take, but by the moments that take our breath away.”

On the day of David’s death, the news spread like wildfire throughout the kayaking community. One of his good friends said, “Everything I do from this day forward, I want to do it for Dave.” Another friend came up with the idea to print bumper stickers that said “Do It For Dave!” That day they started giving them to people all over town.

A tradition began— to do something exciting in Dave’s memory—celebrating a life lived to the full.

do it for dave small


You don’t have to have known David to take part in the Do it for Dave challenge. You don’t have to be a kayaker. If you are inspired by David’s philosophy —to live life to the max— do something exciting or challenging that you’ve always wanted to do, and share it with us.

 Post at the bottom of this page to share something you did or will do in David’s memory such as:

  •  Today I floated the Lower 5 (of the North Fork Payette River, Idaho) for Dave.
  •  Today I hiked to my favorite lake in the Sawtooths for Dave.
  • Yesterday I reached my goal of starting my new business for Dave
  •  Next week I’m traveling to British Columbia for Dave
  • Did a somersault
  •  Set a goal and mapped a plan to get there
  •  Hugged my children—–hugged my mom


The bumper sticker Broke Hungry & Happy was designed by David when he produced his second kayaking video of the same name.

 Buy a book today and receive both stickers free.

Donate to David’s favorite causes:

1. Idaho Rivers United’s mission is to restore and protect Idaho’s beautiful rivers.

Idaho Rivers United
2600 Rose Hill
Boise ID, 83705

Attention: David Norell Memorial Fund

2. Treasure Valley YMCA

The friends who came up with the Do it for Dave stickers, started the David Norell Memorial Fund as a scholarship for children who wanted to learn to kayak, or take part in outdoor activities. 

Treasure Valley YMCA
1050 W. State Street
Boise, ID 83702 

Attention: David Norell Memorial fund

3. Ray Neef MD River Recreation Park 

This Boise river park was founded by the Neef family to honor the memory of local kayaker, Dr. Ray Neef, who had a passion for kayaking. Spectators can enjoy watching boaters practice their wave surfing skills and/or compete in boating events.

 Idaho Foundation Parks and Lands
c/0 Ray Neef MD River Recreation Park
5657 Warm Springs Ave
Boise, ID 83716
(note on check: “In Memory of David Norell”)


Watch this page for challenges, contests and giveaways in the future!


Leave a comment below to share something you did or will do in the “Do It For Dave” challenge…

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